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  • TikTok isn't actually rotting your brain. Here's what is.

TikTok isn't actually rotting your brain. Here's what is.

This semester, I’ll be balancing writing for The Acquisitor with all of my other responsibilities as a student, intern, and person who’s actively trying to have a thriving social life. And honestly, it makes me really nervous. If you want to hear more on that, I wrote about it here.

Right—let’s get into it.

  • Binge TikTok guilt-free: Having a healthy mental diet and a mind that continues to grow is all about balancing what you consume and who you spend your time with.

  • Ever since I was a little girl, I knew I wanted to retire: And lucky for me, Taco Bell came in clutch with its recent marketing event.

  • Snapshot of this week’s clippings: Don’t bring your mom to an interview. Be aware of the 700+ risks of using AI. Columbia’s president resigned after one year.

FOOD FOR THOUGHT

TikTok isn’t actually rotting your brain. Here’s what is.

When I was younger, my mom didn’t let me watch SpongeBob SquarePants—I think the reason is because she thought it would rot my brain.

Nowadays, are kids even watching TV? Short-form video is dominating the scene, with nearly half of consumers now choosing social and video platforms for entertainment instead of traditional television.

Source: National Research Group. Content Viewership by Generation, 2 Jan. 2024, www.nrgmr.com/.

With social media platforms becoming the go-to pastime, tons of people have become more worried about what we’re consuming as we doomscroll through the internet. Sure, every now and then we might find a healthy recipe on Instagram that we want to try or a really useful life hack on TikTok that we’ll actually use.

But more often than not, we’re also probably finding the most random content out there that might be far from anything practical or thought-provoking. These are the things that your mom calls “junk” and that a large portion of the population doesn’t want to feed their brains with.

If we’re being real, I thought the exact same thing about all that stuff—until I learned about the theory of maximum taste.

The theory of maximum taste says that each person’s mind is defined by its upper limit—the best that it habitually consumes and is capable of consuming.

This means that if you spend your time consuming genius content and surrounding yourself with brilliant people, your mind will expand and become bigger and broader than it was before.

The worry isn’t that you’re scrolling around on TikTok for three hours straight—rather, it’s that you aren’t also deciding to put some really excellent stuff into your brain as well, on top of whatever “junk food” your brain consumes.

The takeaway here is that you can enjoy falling down a rabbit hole of memes and silly videos without feeling guilty. But if you want your mind to continue to grow, you need to search for and engage with valuable content and valuable people. Push the boundaries of your mind, because if you don’t, those boundaries will start closing in.

CHECK THIS OUT

Taco Bell opens an early retirement community for people of all ages

Last weekend, Taco Bell introduced The Cantinas—a chill, early retirement community where you can kick back, soak up some sun, and enjoy some leisurely activities with others. The exclusive event was held in San Diego, just for Rewards Members, and it sold out in three minutes. Not surprising at all—who wouldn’t be excited about early retirement?

Check out the schedule:

Retirees got to experience a “cross-generational oasis” filled with senior-inspired activities. The Board of Directors that ran the place was made up of the Slow Roasted Seniors (Retirement House on TikTok), the Director of Retiree Vibes (Joey Zauzig), and the Live Más Bell(e) (Terri Joe).

We don’t think you should have to wait until 55 to live the life you’re craving.

Taylor Montgomery, U.S. Chief Marketing Officer of Taco Bell

I don’t know about you, but sign me up for the next early retirement community!

🤔 Conserve your attention span: How to protect your focus and reclaim your control over technology.

💬 Would you bring your parent to an interview? Apparently, 1 in 4 Gen Zers do. The generation has developed a reputation for lacking independence, motivation, and real world knowledge.

🏫 Columbia University’s president resigns: After just about a year in the role, Minouche Shafik unexpectedly stepped down after facing pressure over how she handled pro-Palestinian student protests.

🤖 AI Risks: MIT researchers logged over 700 of them in a new database.

💸 Time to cash in: The Chase Trifecta strategically combines three credit cards to help cardholders maximize their rewards from spending. (FYI: If you’re a college student, it’s time to start thinking about finance and credit. Future you will be thankful!)

‘SUP

One of my professors emailed us last week asking that we do some “light reading” before coming to class on Thursday. The attachment was a 30-page chapter about technical writing. College is great!